Arrr social media, you’re a strange fruit. A prickly, saccharine sour thing with a lingering after taste of fragility. Ego’s belting out blahness until our ears bleed. Special offers, promises and hopes all emblazoned across a shiny screen between constant advertising and some silly cat videos.
I come from a large tribe.
A yell-over-the-noise-and-make-it-quick kind of family, with big opinions and vocal aspirations of well…volume.
I understand the need to be heard and valued and noticed. But I find this sludge of Me-ness quite disconcerting and well, tiring. Don’t get me wrong, there are people who wield the social media sword beautifully, slicing through the crap and managing to connect in a very real way. It’s rare but it happens. How to?
I began this year with good solid plans for my own business and was immediately inundated with expert advice about online marketing, Facebook, blogging, instagramming, twitterwhatevering and going ‘viral’ which sounds nasty and is quite frankly a bit nasty. All ‘lookatme’ pursuits of sign em up and grab yourself a big helping of internet pie. What’s your plan for total world domination?
“Um… I just want to teach yoga. Small classes, beautiful studio, a communal place to find pleasure in your body and mind.”
Simple. A little whisper amongst all that shouting.
The experts however say that once you own a business, shouting is paramount to success. Campaigns and giveaways designed to get you clients and ‘likes’ and perhaps love and fame and untold fortune. All constant vacuous content being thrown into engines driven by ego and desperate wanting.
So my question becomes- Can I whisper and still be heard?
The older I get the more I want to chain the beast of ego to a big ol’ tree in the yard. Of course I want my business to work but is it possible to do so with out letting it loose to tear up the place? Can’t I just serve my little community in the hope that they might tell their friends who might (fingers crossed) tell theirs?
Just a quiet little studio, with a few yoga loving souls and my small contribution to this magnificent practice. Svadhyaya (self study) over the sludge. Little whisper-just like we learned on the first day of school- spoken politely using our inside voice.